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Content specialist and manager, web editor and digital strategist with eight years of entertainment and lifestyle industry experience.
Excels at producing, launching and promoting award-winning digital content across multiple platforms.


KEY SKILLS

Web Content Strategy, Management and Production | Social Media and Email Marketing | Creative Direction | Copywriting and Editing | Content Management Systems | Project Management | SEO | AP Style | Adobe Creative Suite | HTML


PROFESSIONAL EXPERIENCE

Hearst Digital Media (GoodHousekeeping.com & HouseBeautiful.com)
New York, NY
Social Media Web Editor
February 2016-Present

DecoratorsBest
New York, NY
Digital Content Manager
May 2015-February 2016

  • Managed, oversaw and strategized the DecoratorsBest digital experience, including editorial content, social media, user experience, SEO, mobile, and promotional messaging
  • Created and maintained editorial calendar, brainstorming and planning content for the DecoratorsBest blog, bi-weekly newsletter, all social media platforms, and other content marketing efforts
  • Developed long-term social and marketing strategies, planning and prioritizing quarterly initiatives and managing the marketing budget
  • Provided creative direction for DecoratorsBest blog and newsletter by managing the selection and production of all graphics, writing or editing all copy, and overseeing the strategic launch and promotion of all content pieces
  • Attended design industry events and provided coverage on social media and the DecoratorsBest blog
  • Set up and launched new marketing and e-commerce technologies, including on-site personalization and triggered email campaigns
  • Managed full-time Digital Content & Social Media Marketing Coordinator

Turner Broadcasting (TBS & TNT) – Digital Platforms
Atlanta, GA
Editorial Manager
October 2013-May 2015

  • Assigned, wrote and edited digital content for networks while developing brand voice and ensuring consistency across platforms
  • Managed the process of updating content on network homepages and mobile apps using multiple content management systems
  • Contributed innovative social media plans and strategies, creating and posting highly shareable content
  • Led network-wide newsletter relaunch project, testing delivery methods and content to maximize engagement and reach
  • Tracked user behavior and demographics through site analytics and social media reports, adjusting content strategy accordingly
  • Supported Digital Sales team by developing and launching custom sponsorships and product integrations
  • Demonstrated collaborative ability, flexibility and communication skills while managing expectations and meeting the digital needs of various teams across Turner Entertainment Networks
  • Communicated with both front-end and back-end developers to optimize CMS capabilities, participate in user acceptance testing and translate static designs into interactive site builds
  • Was key contributor to launch of new Watch TBS and Watch TNT sites and mobile apps, collaborating with multiple teams across the digital department to organize and upload new assets, improve user experience and promote enhanced features

Interactive Copywriter
April 2009-October 2013

  • Wrote all marketing and product copy for TBS and TNT sites, banner ads, social posts, blogs, newsletters and brand
    extensions
  • Assisted in creation of digital content strategy and network-wide style guides
  • Launched and QAed custom web content, show assets and full episodes across both networks
  • Maintained editorial calendar and made daily updates to the TBS network homepage
  • Led asset upload process for initial launch of TBS and TNT’s mobile apps
  • Managed all content and promotion for the Just For Laughs: Chicago site and VeryFunnyAds.com
  • Contributed to overall SEO strategy and wrote titles, descriptions and keywords for all pages

Glitter & Goat Cheese
Lifestyle Blogger
September 2011-May 2015

  • Designed, developed, photographed and created content for lifestyle blog focused on home design, DIY projects and tutorials, fashion, food, fitness and beauty
  • Maintained average monthly views of approximately 13,500 and studied analytics reports to improve content strategy and delivery methods
  • Extremely active on Pinterest (1600+ followers) and Instagram (approx. 500 followers)
  • Featured by Apartment Therapy, Country Living, House Beautiful, POPSUGAR Home, Make:Craft and other popular publications
  • Chosen to participate in the 2014 Home Depot Patio Style Challenge and 2015 Patio Style Challenge: Redux along with some of the most well-known bloggers in the shelter industry

Weddingbee
Featured Blogger
October 2010-January 2014

  • Selected from a competitive applicant pool to blog for active bridal community and web resource (over 21 million monthly page views as of January 2013)
  • Produced, photographed and shared tutorials for wedding-related DIY projects, including stationery and event decor

Cartoon Network – New Media
Atlanta, GA
Interactive Copywriter
July 2008-April 2009

  • Wrote clear, engaging copy for show pages, games and ad media to strengthen brand appeal, encourage tune-in and drive site traffic
  • Brainstormed and pitched creative content for new and existing digital projects
  • Collaborated with New Media, On-Air and Marketing to produce exciting, imaginative content in a fast-paced, deadline-oriented environment

Boston.com – Arts & Entertainment
Boston, MA
Content Producer
August 2007-April 2008

  • Pitched, researched and produced interactive digital content, both for Boston Globe pieces and for online exclusives
  • Worked in content management system to make daily updates to the Arts & Entertainment homepage to promote and drive to high-priority Boston Globe stories and features
  • Wrote and launched 8-10 headlines and teaser text blurbs daily for online content
  • Re-formatted, edited and optimized Boston Globe stories for web

 


EDUCATION

Northeastern University
Bachelor of Arts degree in Journalism
Minor in General Music
Boston, MA
May 2008


TECHNOLOGY

Desktop Software: Microsoft Office, Adobe Creative Suite, QuickTime Pro
Social Tools: SocialFlow, Sprinklr, Hootsuite, ViralTag, Schedugram, Facebook Business Manager/Ads/Insights, Twitter Analytics, Iconosquare, Pinterest Analytics, Arktan, Gigya
Web Tools: WordPress, Chartbeat, CrowdTangle, Google Analytics, Adobe Omniture, SEO, SEM, StrongView, ExactTarget, JIRA, MadMimi, CMS
Languages: HTML, CSS